About Me

  • Full Name:Ghazanfar Farooq
  • Phone:03028297598
  • Email:ghazanfar81@yahoo.com
  • Address:Karachi, Pakistan

Ghazanfar Farooq

With 18 years of experience at leading MNCs and FMCG companies, I bring a dynamic blend of energy and creativity to every project. I thrive on challenging the status quo and am known for my can-do attitude and results-oriented approach. Instead of seeking excuses, I actively pursue opportunities to drive success. As a leader, I set clear directions and lead from the front, consistently supporting and motivating my team. My reliability and team spirit make me a dependable team player, always ready to lend a helping hand.

My Resume

  • Work Experience

  • Sales Manager - International Modern Trade E-Comm and South Pakistan

    Beiersdorf - 2018 - Current

    I successfully led over 50% of Pakistan's business operations, including international accounts, e-commerce, and the southern region of the country. My efforts in establishing and nurturing strong relationships with key clients resulted in a remarkable 30% increase in business and enhanced customer retention. Additionally, I served as the Category Captain for Lotions, Creams, Lips, and Deo categories, ensuring market leadership and driving category growth.

  • Regional Sales Manager

    LOTTE Confectionery (S.E.A) Pte Ltd - 2017 - 2018

    I led a team of four Area Managers and twenty Territory Officers, overseeing a comprehensive portfolio that included snacks, biscuits, cakes, pastas, noodles, gums, and chocolates. My leadership was instrumental in executing key initiatives such as the Visibility Improvement Project, Route Optimization Project, and Coverage Expansion Project. These efforts culminated in achieving the highest sales and distribution numbers ever recorded for the company.

  • District Manager & South (Sind & Baluchistan)

    Abudawood Pakistan - 2016 - 2017

    In the role of heading the South Region with an annual turnover exceeding $50 million, I lead a team of over 125 individuals, overseeing complete sales operations. I successfully reengineered the go-to-market strategy, resulting in an additional 15% profitability. This achievement includes recording the highest distribution numbers ever for Haircare, Pampers, Ariel, and Gillette. Additionally, I geo-tagged more than 22,000 outlets in the district and conducted a time-motion study, which significantly improved route optimization.

  • National Key Accounts & Trade Marketing Manager

    Hilal Foods (Pvt) Ltd. - 2013 - 2016

    In my role at Hilal, I developed and headed the Trade Marketing function, creating a comprehensive trade marketing strategy document. I managed an annual budget of $5 million and significantly enhanced retail visibility through best-in-class trade marketing activities. These included display drives, innovative in-store visibility touch points, point of sale materials (POSM), induction of merchandisers, and the implementation of planograms.

  • Area Manager Karachi

    FrieslandCampina (Engro Foods Ltd.) - 2010 - 2013

    I successfully oversaw a $30 million per annum business operation, strategically expanding brand reach through the development of new channels, thereby enhancing brand penetration. Through innovative approaches and strategic decision-making, I achieved double-digit growth compared to the previous year, demonstrating a keen ability to drive consistent and substantial progress within the organization.

  • Key Accounts Executive

    British American Tobacco Pakistan - 2005 - 2010

    Efficiently overseeing the operations of ICA’s & Top End Groceries in Karachi, I spearheaded initiatives that led to significant growth. In 2009, sales volumes surged by an impressive 13% compared to the previous year. By devising innovative merchandising strategies, I successfully boosted our market share from 83% to an outstanding 94%, solidifying our position in the industry.

  • Education

  • Masters in Business Administration (MBA)

    Institute of Business Management (CBM) - 2004 - 2007

    Earning my MBA from the Institute of Business Management (CBM) was transformative. It armed me with essential business acumen, strategic prowess, and leadership skills vital for today's corporate realm. Through rigorous coursework and practical exposure, I sharpened my analytical thinking and gained insights into global business dynamics. CBM instilled in me a spirit of innovation and critical thinking that fuels my professional journey.

  • Bachelor in Software Engineering (BSE)

    BAHRIA UNIVERSITY - 2000 - 2004

    I earned my Bachelor's in Software Engineering (BSE) from Bahria University. The program offered a blend of theoretical knowledge and practical skills, preparing me for the intricacies of software development. Through rigorous coursework and hands-on projects, I gained expertise in programming languages, system design, and software architecture. This foundation has equipped me to tackle real-world challenges in the field with confidence and innovation.

My Services

Key Accounts Management

Strategically nurturing client relationships for revenue growth and long-term partnerships.

Category Management

Strategically curating product assortments and optimizing shelf space for enhanced sales performance and customer satisfaction.

Distribution Management

Efficiently optimizing supply chains for seamless product flow and maximum market reach.


Business Development90%

Team Management95%

Marketing Management90%

Brand Management80%

Sales Management85%



Competitive Analysis85%

Customer Satisfaction75%